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Merisel Companies Sensing and responding
Written by Gabe Perna & Produced by Sean Bakke

For Merisel Companies, the visual communications and brand imaging solutions provider, staying ahead of the market is essential to its success. Dedicating itself to this strategy is what drove the New York City based company to a moderate amount of success in 2009 when many of its adversaries were falling by the wayside. (read full interview at manufacturingdigital.com).

No matter what industry you were in, 2009 was one of the most difficult in years in recent history. We saw record numbers of unemployment, the bottoming out of consumer confidence, and cost-cutting measures within both businesses and families. But despite the difficulties, some businesses survived and even thrived. more (pdf)

Comp24 Case Study: Going upscale in a down economy
New-product launch for Bravado Imports delivers critical package development

New York, NY – May 5, 2009 – Perception is reality, and value perceived, sells. That’s the story for Bravado Imports, Inc., of Lititz, PA., an all-new company with an all-new, high-end product, an all-new brand and a new custom package developed with help from packaging consultant Comp24 in New York City. Bravado’s new product packaging story is not only attracting attention but is one that a multitude of established marketers would love to emulate. more

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